Simplify Azure marketplace billing with Metronome

Feb 14, 2024
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Francisco Alberini
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As companies continue to take a cloud-first strategy, cloud marketplaces are a key go-to-market strategy for companies to reach new customers, shorten sales cycles, and grow their business. 

We’re excited to share that we’ve expanded our cloud marketplace billing support to Azure Marketplace. We are committed to your growth in the cloud ecosystem and are proud to now integrate with both AWS Marketplace and Azure Marketplace. 

The Azure Marketplace edge

Azure Marketplace enables businesses to accelerate their go-to-market efforts by increasing product discovery in the Microsoft ecosystem and reducing friction in the buying process. Companies can tap into Microsoft’s expansive customer base and drive product awareness with co-marketing and co-selling opportunities. By listing on the marketplace, Azure customer can use pre-committed cloud consumption credits to buy software which simplifies budget approval processes. Additionally, marketplace purchases are included on a single bill from Azure, allowing for more streamlined vendor and billing management.

Metronome and Azure Marketplace: better together 

Metronome’s integration with Azure Marketplace makes it easy for you to manage billing for your direct sales, self-serve, and marketplace motions in one place. We free up your team’s time to focus on building out your partner efforts in the Microsoft ecosystem.

  • Speed up creation of your Azure Marketplace listing: Metronome supports every flavor of usage-based and subscription pricing. Get your listing up and running faster with our out-of-the-box integration that handles the complexities of real-time usage metering and rating for you.
  • Manage pricing in one place: Unlock flexibility in how you want to price across marketplaces. Configure pricing and packaging in Metronome with our full menu of pricing options such as tiers, free trials, and pre-purchased credits.
  • Identify upsell opportunities: Create usage- or spend-based alerts via the Metronome API or UI, so your sales and success team can proactively engage with customers on upsells.
  • Give customers spend visibility: Metronome sends hourly metered usage data to Azure Marketplace, so customers can track up-to-date spend. Contrast this level of spend visibility with companies who typically upload usage at the end of the month due to the challenges of real-time metering. 

Conor Beverland, Senior Director of Product Management at Astronomer, shared, “Metronome helped us accelerate selling through Azure Marketplace. Setting up the integration was straightforward and required minimal effort from our team. We're able to centralize direct and cloud marketplace billing in Metronome, giving our teams more pricing flexibility and simplifying our billing operations."

Get started

Ready to simplify your cloud marketplace operations? Reach out to your Metronome representative or contact us to explore how we can support your growth in the cloud ecosystem. And for a more detailed understanding of how this integration works, check out our documentation

Company Industry Outcome-Based Pricing Model Key Metrics for Pricing Notable Features
Salesforce (Agentforce) CRM / AI Customer Service

$2 per conversation handled by Agentforce (AI agent)

A conversation is defined as when a customer sends at least one message or selects at least one menu option or choice other than the End Chat button within a 24-hour period.

Number of support conversations handled by the AI agent

First major CRM to adopt a "semi"outcome-based pricing for AI; aligns cost with actual support volumes (clear ROI)

Addresses inefficiencies of idle licenses by charging only when value (a handled conversation) is delivered

Intercom (Fin AI) Customer Support Software

$0.99 per successful resolution by "Fin" AI chatbot - clients pay only when the bot successfully resolves a customer query

Fees accrue based on AI-solved issues

Count of support conversations resolved by the AI agent

Early adopter of AI outcome-based pricing in 2023

Lowers adoption risk by charging for resolved queries instead of a flat rate; combines usage- and value-based pricing to tie cost directly to support effectiveness.

Zendesk (AI Answer Bot) Customer Support

Per successful AI chatbot-handled resolution

No charge if the bot fails and a human must step in

Number of customer issues or tickets auto-resolved by the bot

Aimed at cost-conscious customers wary of paying for unproven AI

Aligns price with realized automation benefit; part of a broader industry shift from per-agent pricing to value-delivered pricing in support

Chargeflow Fintech (Chargeback Management)

Charges a fraction of recovered funds on chargebacks

Example: ~25% fee per successful chargeback recovery

No fees for chargebacks lost

Alert service charges $39 per prevented chargeback

Value/count of chargebacks recovered (disputes won) and chargebacks prevented (for prevention alerts)

4× ROI guarantee on recoveries

No contracts or monthly fees

Revenue comes only from successful outcomes; pricing directly aligns with merchant's regained revenue, meaning Chargeflow only profits when the client does (win-win model)

Riskified*

(source: https://www.chargeflow.io/blog/riskified-vs-forter)

E-commerce Fraud Prevention

remain fraud-free

PAYGO, 0.4% per transaction

Only charges for transactions it approves that

Number or value of approved transactions without fraud (i.e. successfully processed legitimate sales).

Provider shares financial risk of fraud with clients; pricing tied to outcome of increased safe sales

Incentivizes vendor to maintain high accuracy (they only profit when fraud is stopped)

Foster continuous improvement in their fraud-detection algorithms

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